History & Tradition


Wine Auction



years ago...

The Sun Valley Wine Auction was inspired and created by Glenn Janss and a few close friends who shared the belief that this community needed a vibrant arts and humanities center. Few would have envisioned or predicted that their idea would be as significant and important today as it was back then. Yet three decades later, the Wine Auction is still as vital to arts programs in this valley as it was in the early 1980s. The Sun Valley Wine Auction defines quality, fun, and friendship through spirited philanthropy.

of the Sun Valley Wine Auction

As the story goes, in 1981 Glenn Janss visited Auction Napa Valley and decided “we could do that here” in Sun Valley to support the then fledgling arts center. She invited vintner friends and guests, and they auctioned off some bottles and had a great time trading wine in support of the arts. Thousands of vintners have since joined Sun Valley Museum of Art on this journey.

Much has changed over time but the exceptional and generous participation of wineries has not. We are thrilled and honored to have such an outstanding line-up of participating vintners joining us in our efforts. Some vintners have been part of the Wine Auction since its inception, such as Schramsberg, Trefethen and Far Niente. Others represent a new generation of winemaking families. The Wine Auction Committee selects a diverse group of vintners to participate each year. There are always new people to meet and tastes to discover. You can expect to be inspired and entertained in new ways every year.

The locals know that Sun Valley, Idaho, is a community built on camaraderie and meaningful friendships. The Sun Valley Wine Auction shares those same qualities. Lasting relationships are formed here between patrons and vintners. We take pride in being a world-class event with an intimate feel. And we welcome all of our guests with open arms.

SVMoA has grown and flourished over the years but its mission has not changed—to enrich our community through transformative arts and educational experiences. And the tradition of the Sun Valley Wine Auction also remains the same—to raise vital funds to support the arts in our small community. The Sun Valley Wine Auction is as relevant as ever, bringing vintners and wine lovers together to celebrate incredible wine, food, and friendship.

In light of the extraordinary circumstances of the COVD-19 pandemic in 2020, SVMoA is buoyed by the generous support, spirit and understanding of our community. We affirmed that the Wine Auction event goes well beyond an “an auction.” It is a celebration and culmination of incredible talent, experiences, community and the arts.

We have been overwhelmed by the outpouring of support, love and kindness from our donors, benefactors, sponsors, volunteers, wineries and chefs over the past months as we re-envision the Wine Auction experience for 2020. We are profoundly moved and incredibly humbled by your generosity. From the bottom of our hearts, thank you.

Let’s all raise our glasses and our paddles to acknowledge the profound power of the arts and the love we share for this community.

Sun Valley Museum of Art

Nonprofit Sun Valley Museum of Art (SVMoA), formerly Sun Valley Center for the Arts, has nurtured curiosity, sparked conversation and engaged the Blaine County community since 1971. Accredited by the American Alliance of Museums, SVMoA reaches an annual audience of 40,000 with its mission to enrich the community through transformative arts and education experiences. SVMoA’s diverse programming includes Company of Fools professionally-produced theatre, visual arts exhibitions, lectures, concerts, classes, performances, play readings and BIG IDEA multidisciplinary projects. SVMoA enhances K–12 arts education in local schools with elementary school theatre education, student exhibition tours, professional artist residencies, arts-based classroom enrichment projects, and student and teacher scholarships.

To learn more about Sun Valley Museum of Art and Company of Fools, explore upcoming events, become a member, or get involved, visit svmoa.org.

Sun Valley, Idaho

Nestled within the Northern Rocky Mountains, Sun Valley, Idaho has been an iconic fixture as a Western resort destination since the Union Pacific railroad was developed in the mid-1930s. Home to the first chairlift in the world, this "Original Mountain Town" has hosted celebrities from Ernest Hemingway to Marilyn Monroe to Tom Hanks to Oprah while preserving the authenticity and unique character of its vibrant and engaged local community. Residents and visitors alike are equally passionate about arts and culture as outdoor recreation.

Despite gaining its notoriety for skiing and other on-snow activities, there's a reason Sun Valley has coined the phrase "come for the winter, stay for the summer." With Sun Valley Museum of Art at the heart of a thriving arts scene, world-class dining options, and a myriad of outdoor adventures, the possibilities are endless.

Go to visitsunvalley.com to discover more about this special place.

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Our Mission

To enrich our community through transformative arts and educational experiences.



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©2020 Sun Valley Museum of Art


Sun Valley Museum of Art is a 501c3 non-profit educational arts organization founded in 1971, whose mission is to enrich the community through transformative arts and educational experiences.

Proudly created by Hannah Lynch & Alexandra Kaiser.

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